Kevin Cook

1st MTN Swama Awards – 5 August 2017

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MTN Swaziland hosted a Corporate Social Responsibility project and sponsored the music awards called SWAMA (Swaziland Music Awards). The Prime Minister officially launched the awards and the president of SWAMA Lutfo Dlamini received a cheque of over E400 000.00 from MTN CEO Ambrose Dlamini as sponsorship towards the awards. During the launch the committee was introduced to Swazi artists of various genres

About the Awards

The MTN SWAMA Music Awards (#MTNSWAMA) is a concept created by The Swaziland Arts and Music Association (SWAMA) to celebrate and recognize musicians who have contributed to the growth of the music industry in the Kingdom of eSwatini. The vision is to convey a high impact message by delivering an exciting and diverse concert featuring a wide spectrum of Swazi artists with one focus in mind: high quality performances during the rewarding of excelling artists.

The awards main aim is to pay tribute to artists who have played a pivotal role in the revolution of the music industry in Swaziland since independence to date as we seek to legitimize, economize, and bring sustainability to the Recording Industry of Swaziland. The awards ceremony will celebrate Swazi Music as an art code outside the margins and periphery of other countries during a Gala event with a full line up of the best of authentic Swaziland performers. The MTN Swaziland Music Awards will be a vehicle for the promotion of art through music and the concept seeks to unite the art and the corporate sector in Swaziland.

We thank our Title Sponsor MTN Swaziland for their support and assistance in making this amazing initiative possible.

#MTNSWAMA

 

LEGENDARY kwaito star and founding member of Trompies, Eugene Mthethwa is the guest for the MTN SWAMA Awards Nominees’ Launch Party scheduled for Déjà vu Cocktail Lounge, at Esibayeni Lodge on Saturday evening.

LEGENDARY kwaito star and founding member of Trompies, Eugene Mthethwa is the guest for the MTN SWAMA Awards Nominees’ Launch Party scheduled for Déjà vu Cocktail Lounge, at Esibayeni Lodge on Saturday evening.

“We are extremely delighted to announce that Eugene will attend Saturday’s event; which is really another milestone towards our much anticipated and talked about awards,” said Melusi Dlamini, Chairman of the MTN SWAMA Awards Committee. He revealed that Mthethwa will be among guest speakers, where he will share lessons from South Africa on how that country’s music industry grew over the last two decades.

“There is a lot the local industry will benefit from interacting with such greats as Mthethwa, as he is among people who championed the paradigm shift from elitist control to mass empowerment of South African artists in that country’s now developed industry. He is very keen to share ideas and even mentor those of us willing to formalise our industry,” said Dlamini. Meanwhile, Swaziland Music and Arts Association (SWAMA) President Lutfo Dlamini has revealed that his association is looking into signing a memorandum of understanding between SWAMA and the South African Music Industry Council.

Dlamini said Mthethwa’s visit to Swaziland this weekend will see the two entities engaging in intensive talks, where areas of collaboration would be identified, and synergies established.

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“Mthethwa has assured us that he wishes to see the Swazi music scene evolving to a formidable industry, given that the kingdom already has vast talent. We are very determined to escalate this relationship to a formal agreement, where mutual areas of growth and collaboration would be discussed,” said Dlamini.

He urged invited artists to attend the Nominees’ Launch party and said those whose management would like to schedule meetings with Mthethwa were free to RSVP on 7632 0150.

 

That’s a wrap

Enjoy the nomination summary video.

 

 

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